Marketing Focus—It’s All In What You Say Yes To

By Kendall SummerHawk

Losing money is one of my least favorite events in life, so when I say, “I’m willing to bet money...” YOU can bet that I mean it! Here's what I'm betting on this week: that any gaps in your business are the result of focusing on what you don't want, instead of what you do.

What do I mean by a “gap”? It's the difference between where you are and where you want to be. Your gap may be in the number of clients you have, the amount of time you have to call your own, the amount of marketing you're doing, how much you are charging, the type of clients or projects you are working on...you name it.

Being too busy for anything that matters is the chief complaint I hear. True confession: two months ago, I would have been first in that "whine line," speaking out loudly and often about how little control I had over my time.

Then I had an epiphany. I realized that by constantly focusing on, talking about, and feeling the pressure of no time, I was creating an abundance of...guess what? No time. I busted myself big time!

What's changed since then is I ask myself, "What do I want to say ‘yes’ to today?" It's a simple question that packs a wallop! In just 4 short weeks, I've caught up on every major project I had been behind on for months, except for one, and it's turn is coming over the next two weeks. My energy is soaring and my creativity is now re-fueled for exciting changes in my business.

Ready for your own turn-around? Take stock of what you are giving a lot of attention to right now, and if it's sucking the life out of you, then turn it around by asking yourself, “What do I want instead?” Put your thoughts, your voice, and your physical energy to the answer you come up with. Remember, it's no secret that what you focus on expands, so what are you saying "yes" to?!

© Kendall SummerHawk